Media 24×7 Advertising bags sole rights on large formats in Rudrapur city

OOH firm Media 24×7 Advertising has acquired the exclusive advertising rights on unipoles/billboards in the Rudrapur city in Uttarakhand. The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015.

Speaking on the business win, Rajendra Kumar, Director of Media 24×7 said, “Over 70% of India’s population resides in smaller cities and rural areas. With these sheer numbers, the volume of purchase in smaller cities is phenomenal. However, information and research into these markets is not commensurate with the size and potential of business there. Therefore, it has always been our endeavour to bridge this gap by offering media platforms to our clients in smaller towns. In this context, Rudrapur is a key acquisition for us”.

With a population of over 2 lakh, Rudrapur is the fifth most populous city of Uttarakhand and has a rich history of over 500 years. With the setting up of a large Integrated Industrial Estate under State Infrastructure and Industrial Development Corporation of Uttarakhand Limited (SIDCUL), the city has been propelled into the forefront of industrial activity, attracting companies like Delta Power Solutions, Tata Motors, Roquette Riddhi Siddhi, Nestle India, Bajaj Auto, Dabur India, TVS Motors Unimax International, Unimax Scaffoldings, Britannia Industries, Mahindra Tractor, Micromax, Forme Mobile, Greenply Industries Ltd., Parle Agro, HCL, HP, Hindustan Zinc Limited, Ashok Leyland, Ganesha Polytex, GuruTie.com, Imagine Softech, Biochem Laboratories etc. “Over the years, the city has been transformed into a major industrial hub with many automobile and agro based industries. We are elated with this acquisition and confident that this will help us offer a more diverse media spectrum to our clients”, he shared