“Mall advertising allows us to showcase our cars in all their glory and glamour”

Mall media offers a powerful way to connect with consumers in dynamic, high-traffic environments. Udit Mittal, explains how the brand leverages mall spaces to create impactful visual displays and drive consumer interest. 

Creating immersive product experiences 

Mall media enables to showcase its cars in visually stunning displays that attract attention and highlight key features. Udit notes that these setups allow the brand to present vehicles with a “larger-than-life” impact, capturing the essence’ innovative style. These displays also benefit from the high dwell-time in mall environments, which maximises the exposure to potential customers. 

Enhancing consumer engagement through interactive elements 

Interactive elements like motion sensors and touchscreens within its mall displays to engage passersby. According to Udit, these features “draw people in and sustain interest,” transforming a passive viewing experience into an active one. This hands-on approach allows consumers to connect with the brand on a deeper level, encouraging them to explore the products in more detail. 

Driving in-store traffic with effective calls-to-action 

For Udit, mall media is invaluable for directing consumers into nearby stores. “Effective CTAs that encourage shoppers to visit stores are instrumental,” he notes, explaining that using mall media to draw potential buyers in for a more immersive product experience. 

Aligning mall media with brand personality 

Mall media isn’t just about visibility—it’s about reflecting the brand’s distinct personality through creative design. Udit emphasises that mall campaigns should showcase the vehicles’ appeal in a way that aligns with the brand’s identity. From sleek aesthetics to impactful visuals’ displays aim to captivate and leave a lasting impression on the audience. 

Article series of Brand Inputs on Mall Advertising is Powered by Nexus Malls