Airline brand Lufthansa is leveraging some strong storytelling to target its audience and create brand recall. Smartly resonating with the post-pandemic public mood of wanting to get out and travel more, the airline is using the tagline ‘Time for some new horizons’. The campaign follows the brand’s legacy of promoting open-mindedness and these engaging creatives are easily visible in and around Bandra in Mumbai, a major traffic hub in the city.

The OOH campaign will be strategically supported through social media and other cross media campaigns.

It may be recalled that in 2018 Lufthansa changed its logo and appeared to focus on globalization as it entered the premium sector.