Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer

By M4G Bureau - September 01, 2022

Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”

oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.

Times OOH unveils a set of high engagement media assets at Mumbai airport T2

By M4G Bureau - August 30, 2022

This move is in line with increasing air passenger traffic and rising demand for high impact media

Google makes DOOH inventory available in Display & Video 360 campaigns

By M4G Bureau - August 29, 2022

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

Walk The Talk Communications plans strident steps on OOH landscape

By M4G Bureau - August 26, 2022

The OOH agency, led by Nikhil Verma, Rajat Sikder, Vipul Mehta & Hardeep Singh, is debuting with five offices – in Mumbai, Delhi, Bengaluru, Chennai, and Kolkata.

When art tells the story of brand Mumbai

By M4G Bureau - August 25, 2022

Surreal Design Studio’s project called ‘Infinite Mumbai’ curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city’s spirit and has been installed at the R G Thadani road and Pochkhanwala Road junction in G South Ward.

Sam Balsara first keynote speaker for WOO APAC Forum

By M4G Bureau - August 24, 2022

WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.”

Vivid City in strategic alliance with ARQE Agency for Benelux

By M4G Bureau - August 24, 2022

Martin A van der Ploeg, Arqe's Co-Founder: “Vivid City is giving us direct access to the most significant OOH media locations”.

Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest

By M4G Bureau - August 21, 2022

Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16 Silver and 16 Bronze – in the OAA 2022 function held at Westin Mumbai Powai Lake on August 18.

Audience Measurement booklet launched at OAC 2022

By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new growth opportunities

By M4G Bureau - August 18, 2022

With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped create a larger context and tap new opportunities for the OOH eco system.

“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC

By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.

Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake

By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions

By M4G Bureau - August 16, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.