Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line

By M4G Bureau - August 16, 2022

Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.

Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022

By M4G Bureau - August 13, 2022

Suresh comes with 30 years of experience in the media and advertising industry.

Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines

By M4G Bureau - August 12, 2022

This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.

Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America

By M4G Bureau - August 12, 2022

After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.

Digital billboards enhance cityscape, contribute to smart living: Aman Nanda, CSO, Times OOH

By M4G Bureau - August 11, 2022

Aman Nanda highlights the transformative change that digital billboards bring about in a city

IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform

By M4G Bureau - August 11, 2022

IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.

World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13

By M4G Bureau - August 09, 2022

Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.

WINKmets have arrived in Singapore

By M4G Bureau - August 09, 2022

The WINKmets will take centre-stage in Stellar Ace’s island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter’s journey from before they step out of the house, to when they get home, across 6,000 screens and digital platforms.

Archana Aggarwal, VP – Media, Airtel to share her perspectives on brand spends & OOH, in conversation with Alok Jalan, MD, Laqshya Media Group at OAC 2022

By M4G Bureau - August 09, 2022

The discussion will centre on ‘What should OOH do to attract more brand spends’.

Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply- and demand-side clients through interactive DOOH

By M4G Bureau - August 08, 2022

Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.

RoshanSpace is hiring!

By M4G Bureau - August 08, 2022

The OOH major is offering compelling opportunities for growth-oriented professionals

Consumer still averse to use of public touchscreens: Ultraleap study

By M4G Bureau - August 05, 2022

Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.

Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India

By M4G Bureau - August 05, 2022

“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.

Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022

By M4G Bureau - August 05, 2022

The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.

Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck

By M4G Bureau - August 03, 2022

The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.