Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022
By M4G Bureau - August 05, 2022
The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.
Panasonic Life Solutions is the Digital Partner for the upcoming 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake. The brand’s association with OAC is in keeping with the event’s sharp focus this year on digital and other technology led growth enablers in the OOH ecosystem.
As Vijay Wadhawan, Director, Systems Solutions Division, Panasonic Life Solutions, says, “In the post pandemic era, shopping habits have changed dramatically. Consumers have become digital-savvy and are looking for solutions that are contactless, tech-enabled and interactive. Therefore, enterprises today are looking at smart solutions that allow them to communicate directly with customers, while keeping them engaged at the stores.”
He further adds, talking about the Panasonic solutions that cater to these emerging needs, “We at Panasonic have introduced the upgraded ESL and Digital SignEdge 2.0 solutions for retailers and digital screen owners to elevate their overall customer experience and help drive sales for them. These professional, interactive display solutions have already proven their efficacy and are currently being used by retailers, Quick Service Restaurants (QSRs), DOOH and automotive players to name a few. Additionally, these display solutions have resulted in significant reduction of paper usage allowing businesses to boost operational efficiency and profit margins, while ensuring long-term sustainability.”
Indeed, boosting the OOH medium’s efficiency and competitiveness by leveraging technology and adopting best practices will be among the key topics of discussion at this year’s OAC wherein the main theme is ‘Igniting OOH Ambitions’.
Like every year, OAC 2022 will have the participation of senior government officials, global OOH leaders, accomplished brand marketers, OOH specialist agency heads & professionals, OOH media owners & professionals, business consultants, technologists and OOH solution providers.