World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13
By M4G Bureau - August 09, 2022
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
The World Out of Home Organization's first in-person APAC Forum is now scheduled for October 11-13 2022 (Tuesday -Thursday) in Kuala Lumpur, Malaysia. The venue is the InterContinental hotel in the heart of the city.
This follows WOO's first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022.
There will be a full programme of presentations and speakers from the region and the wider global Out of Home industry. Topics to be covered include Maintaining OOH's Advantage in a Digital World; Responding to the Sustainability Challenge and Driving Growth in OOH through Audience Measurement.
The APAC Forum will commence with Introductory drinks on Tuesday October 11, followed by a full programme of presentations on Wednesday October 12 and Dinner in the city before a half-day of presentations on Thursday October 13.
The Forum will be in English with translations for key local languages.
WOO President Tom Goddard says: "Reconvening for our Global Congress in Toronto was a red letter day for the industry but, just as big a step forward had been the success of our virtual regional Forums for Europe, Asia and Africa.
"WOO is now a truly global organisation with wide membership across the world. Our first regional in-person Forum in the APAC region is another major advance and will highlight a vital region for the OOH industry. There will also be a further in-person Forum for the Middle East, early in 2023."
WOO's next Global Congress will be in Lisbon from June 7-9.