WOO to organise 1st in-person APAC Forum in in Kuala Lumpur on Oct 12-14, 2022

The World Out of Home Organization’s first in-person APAC Forum is scheduled for October 12-14 2022 in Kuala Lumpur, Malaysia

This follows WOO’s first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022.

There will be a full programme of presentations and speakers from the region and the wider global OOH industry. Topics to be covered include Maintaining OOH’s Advantage in a Digital World; Responding to the Sustainability Challenge and Driving Growth in OOH through Audience Measurement.

WOO President Tom Goddard says: “Reconvening for our Global Congress in Toronto was a red letter day for the industry but just as big a step forward has been the success of our virtual regional Forums for Europe, Asia and Africa.

“WOO is now a truly global organization with wide membership across the world. Our first regional in-person Forum in the APAC region is another major advance and will highlight a vital region for the OOH industry. There will also be a further in-person Forum for the Middle East, early in 2023.”

The APAC Forum will be in English with translations for key local languages.

WOO’s next Global Congress will be in Lisbon from June 7-9.