The 16^th Outdoor Advertising Convention (OAC), to be held at Westin, Powai Lake, Mumbai on August 17-18, 2022 will feature an exclusive Indian Outdoor Advertising Association (IOAA) Session on August 18 wherein the apex industry body’s management will launch the audience metrics platform providing a common currency for Indian OOH. The session will have an indepth presentation on the metrics platform by Rachana Lokhande Advisor to the Board of IOAA, and Magesh Poondi, CEO of Relu Ai Systems.

Rachana Lokhande has worked with some of the largest names in the industry including the biggest FMCG brands. She is currently an Advisor to the Board of Indian Outdoor Advertising Association (IOAA) and working on bringing a unified currency for the Indian OOH industry. Among other accolades, Rachna was recognised as the leader for the future and felicitated with the ‘Women Super Achiever Award’ at 7th Edition of World Woman Leadership Congress.

Magesh Poondi had a long career at IMRB International / Kantar – between 1996 and 2013.  He was a part of the founding team of TAM Media Research at IMRB in 1998 and worked on Television Audience Measurement for six years. Magesh was the Project Director of Target Group Index (TGI) for 5 years. A researcher, hands-on data analyst and a software developer at heart, over the last seven years as an entrepreneur, he with his team had built enterprise grade AI products in Image & Video Analytics and IOT space before building RoadStar, the Audience Metrics platform for OOH media.