Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Hong Kong based Asiaray Media Group, known for its mega transport advertising media management, including airport, metro line and high-speed rail line, has completed a programmatic DOOH (pDOOH) campaign in partnership with independent pDOOH ad-tech company Hivestack. Integrating with the Hivestack supply side platform (SSP) and activating along the Thomson-East Coast Line (TEL), part of Singapore's Mass Rapid Transit (MRT) rail network, via The Trade Desk's demand side platform (DSP), the month-long campaign brought Gojek, Southeast Asia's leading mobile on-demand services platform, over 210,000 impressions.
As a pioneer in OOH media, Asiaray leverages flexible, data-driven advertising technology solutions to host innovative brand campaigns for advertisers, and seeks to make the cities in which it operates more pleasant by delivering exceptional experiences for audiences.
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences. In the coming months, Asiaray will expand its digital inventory to additional TEL stations including digital floor, wall and ceiling mounted screens. This premium inventory is on for approximately 16 hours a day and is available for advertisers to reach their audiences with precise targeting during their daily travel.
Vincent Lam, Chairman and Executive Director of Asiaray, said, "We are glad to have partnered with Hivestack again to support Gojek on the 'GOTOMALLS' campaign. This is another implementation of Asiaray's unique 'Outdoor and Online (O&O)' new media strategy to provide our hallmark DOOH+ solution delivering fruitful results to both our customers and partners. Looking ahead, Asiaray will continue to build on TEL's role of 'National Gateway' with innovative advertising solutions that will brighten the passengers' journey, and thus creating better values for advertisers as well as the brands."
Matt Bushby, Managing Director of Hivestack ANZ / SEA, said, "We are thrilled to have launched the first ever programmatic DOOH campaign along Singapore's latest Thomson East-Coast Line (TEL) following the announcement of our partnership with Asiaray in March. It's an exciting time in Singapore as the streets are busy again and audiences are on the move, posing an unmissable opportunity for brands, agencies and omnichannel DSPs to activate DOOH with precision and scale."