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WINKmets have arrived in Singapore

By M4G Bureau - August 09, 2022

The WINKmets will take centre-stage in Stellar Ace’s island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter’s journey from before they step out of the house, to when they get home, across 6,000 screens and digital platforms.

Stellar Ace unveils the WINKmets, their latest Digital Avatar Influencers to mark Singapore’s 57th National Day, August 9. Featuring Cashie Greeny, Shopper Pinky, Chef Reddy, and Gamer Bluey, these curious and adventurous explorers will feature across the island in Stellar Ace’s massive Home, Travel, Eat, Shop, Play (HTESP) consumer daily touchpoint ecosystem.

The WINKmets’ originate from the WINK+ metaverse. Just as people are becoming increasingly interested in the metaverse, the WINKmets are curious about the human world too. They decide to break out and explore. Cashie Greeny, Shopper Pinky, Chef Reddy, and Gamer Bluey have chosen Singapore. They are going to have fun and soak in the knowledge of our world whilst discovering and sharing trends in Finance, Retail, Food, Tech, Gaming and many more.

Each WINKmet carries a unique DNA filled with a quirky personality to seamlessly interact well with anyone in Singapore.

They will take centre-stage in Stellar Ace’s Island wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter’s journey from before they step out of the house, to when they get home, across 6,000 screens and digital platforms.

Working with the WINKmets as influencers, partners and advertisers can create customisable and engaging content for Stellar Ace’s social media platforms, and their extensive digital out-of-home network, consisting of 6000 screens. That’s targeted engagement to 35 million eyeballs every week. On top of this, there is direct engagement with the WINK+ App’s 220,000-user base. This is a cost- effective and streamlined way for brand exposure on Singapore’s No.1 Digital out-of-home advertising group.

Jeslyn Tan, Managing Director of Stellar Ace says, “This is an opportunity to change how we engage the public, in a way that’s more personable, conversational, and out of the box. Each of these WINKmets represent our audience. They are as amusing as they are relatable. This is us creatively repositioning ourselves to deliver a connected Online & Offline engagement experience for brand messaging and product content sharing.”

These energetic influencers will share their personality and stories with unique Artificial Intelligence voices modelled after SMRT staffs that had been identified through an internal voice search campaign in June 2022.

Cashie Greeny, Shopper Pinky, Chef Reddy, and Gamer Bluey will be hosting exciting physical events. Stellar Ace looks forward to the exciting new opportunities that WINK+ and WINKmets will open up.

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