Times OOH unveils a set of high engagement media assets at Mumbai airport T2
By M4G Bureau - August 30, 2022
This move is in line with increasing air passenger traffic and rising demand for high impact media
As airport passenger traffic goes up, and with it commensurate rise in demand for quality advertising media, Times OOH has unveiled a set of high impact media assets inside Terminal 2 of Chhatrapati Shivaji Maharaj International Airport, Mumbai. These media assets have all been upgraded to craft superior branding experience. A Times OOH media release cites that the ultra-high definition and new age technology-led digital display sites named ‘Digital Alley’ and ‘Digital Squares’ have been installed in two high impact zones: i) the Arrival Exit Gates and ii) near the Security holding area.
Times OOH has also introduced 4 LED lit lightboxes at eye-level at the integrated departure security check area (Level 4). “The new impactful sites are part of the ‘Discover’ package.
“Furthermore, a new set of media is placed at the Meeters & Greeters area at T2 Arrival; here four large format LED lit lightboxes dropdowns and wall mounted sites offer advertisers larger than life opportunity to reach 100% of arriving passengers and also target the meeters and greeters,” the release states. Brands like Meta, Intel, and Vivo have already marked their presence on these media sites, the company maintains.
“We are happy to announce the launch of a new set of media at Terminal 2, Mumbai Airport. The new installations have been undertaken considering the increasing demand for airport advertising,” said Sumit Chadha, Airport Sales Head, Times OOH, while adding that the new media installations have been planned in keeping with the passenger movement patterns.