Madison World chairman Sam Balsara has been named as the first keynote speaker for the World Out of Home Organization's first in-person APAC Forum to be held at the Intercontinental hotel, Kuala Lumpur from October 11-13.

Balsara, an industry veteran with nearly 50 years' experience, has served as President or Chairman of a number of industry bodies and been voted India's most influential media person 11 times by The Economic Times Brand Equity Ad Agency Reckoner. He is also the recipient of the Advertising Agencies Association of India's Lifetime Achievement Award.

WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum. He is a legend in advertising and media in India and the wider Asian market and will help to ensure that the APAC Forum shines the most revealing light on the status and prospects for Out of Home in this hugely important region."