The web series ‘Tamil Rockerz’, a gripping storyline on cyber pirates, running on SonyLiV OOT platform is writ large on OOH large formats across multiple cities in Tamil Nadu. The OOH campaign, featuring creatives centred on the lead cast Arun Vijay and Vani Bhojan, has been executed by El Shaddai Marketing & Advertising, headed by Sahul Hammed.

The OOH firm has rolled out the Tamil Rockerz campaign on mainly large format sites in dense traffic zones across Chennai, and in other cities like Salem, Coimbatore, Madurai, Vellore, Trichy, Erode, Thoothukudi, Tirunelveli, Pondicherry, Dindigul, and Karur. While most sites are front lit, backlit sites have been also used at congregation points.