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Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Parag Milk Foods launches ‘Pride of Cows’ milk brand in Ahmedabad market

Pride of Cows, a premium milk brand from Parag Milk Foods, has announced its launch in Ahmedabad. Parag Milk Foods which is one of India’s leading dairy FMCG companies holds an array of well-known brands like Gowardhan, Go, and Avvatar under its umbrella.

Pride of Cows delivers pure, fresh and Single-origin cow milk to customers' doors within hours of it being milked. Following positive responses in Mumbai, Delhi, Pune, and Surat, the brand is now entering the Ahmedabad market. 

Commenting on the launch, Devendra Shah, Chairman of Parag Milk Foods said, “We are excited to introduce Pride of Cow to the vibrant Ahmedabad market. The dairy sector is rapidly expanding, and the functional advantages of single origin milk products have demonstrated excellent benefits and garnered considerable appeal. For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad. Based on our expertise and customer preferences, we are quite confident in the launch's success. We intend to add new vitality, diversity, and nutrition, along with flavour and purity, to the fast-growing premium dairy industry at an advantageous moment.”

Akshali Shah, Sr. VP- Strategy, Sales & Marketing, Parag Milk Foods added, “We Indians believe in goodness and purity of milk but unfortunately milk adulteration is still a common phenomenon. With Pride of cows – Single Origin milk and milk products, we are able to provide unadulterated, nutritious dairy products. It operates with a novel farm-to-home model supplying fresh and pure cow milk from the most modern dairy farm in India with select breed of cows. Produced without human interference and adhering to European standards it supplies milk that avoids adulteration and guarantees complete hygiene. Without any additives or preservatives, we uphold the highest standard of quality and food safety and provide a superior experience.”

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