The popular brand of snacks introduced its new offering with an innovative OOH campaign.
The brand aims to widen its consumer base outside it’s home base of Kerala.
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment,...
Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore
Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories
The OOH campaign is further amplified with radio advertising which brand finds an effective synergy
FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities