Campaigns

Hero Destini brings ‘The Dragon’s Test’ to life through 3D anamorphic DOOH

For the campaign, Hero MotoCorp partnered with DGTOOHL as its Programmatic Digital Out-of-Home (PDOOH) partner, with the activation powered by Google DV360.

Published

September 24, 2026

M4G Bureau

Hero MotoCorp has brought the launch of the new Hero Destini to life, inspired by a creative concept ‘The Dragon’s Test’, a 3D anamorphic Digital Out-of-Home campaign running simultaneously across Delhi, Mumbai, Bengaluru and Chennai.

The campaign, created in partnership with DGTOOHL, features a mythical dragon emerging from a magical forest and putting the Hero Destini through a fiery durability test. The dragon ultimately acknowledges the scooter’s strength by becoming its guardian, highlighting the proposition, ‘Built Strong. Delivers More.’

Designed as a 3D anamorphic experience, the dragon appears to leap beyond the screen, with its wings stretching outside the LED frame before revealing the Hero Destini as the true hero of the story.

The campaign is Hero MotoCorp’s first Programmatic Digital Out-of-Home (PDOOH) campaign, powered by Google DV360. The activation combines programmatic advertising with the scale and impact of outdoor media, using audience-led planning and campaign optimisation.

Aashish Midha, Head of Marketing of Hero MotoCorp, said, “For us, the launch of the new Hero Destini goes beyond simply introducing a product; its about creating a distinctive and memorable brand experience for consumers. By combining immersive anamorphic storytelling with programmatic Digital Out-of-Home advertising, we brought the ‘Dragon’s Test’ narrative to life at scale, while reaching audiences in high-impact environments. Programmatic DOOH is an important part of this evolution, and we believe its role in future launches will only grow as brands look to build more dynamic, measurable and engaging consumer connections.”

Shivalika Anand, CEO of DGTOOHL, said, “Outdoor advertising is evolving from a broadcast medium to an addressable one. With Hero MotoCorp, our objective wasn’t just to create visibility for the new Destini, but to transform a product launch into a larger-than-life visual spectacle through the dragon anamorphic. This campaign is an important milestone in that journey and reflects the growing potential of Programmatic DOOH for brands looking to deliver smarter, more engaging consumer experiences.”