Xperia Group crafts ‘miracle billboard’ as a tribute to Zomato delivery staff

By M4G Bureau - December 27, 2022

The innovation was created on a billboard at Galleria Market, Gurugram

‘Football Fever’ grips audience attention at Mauritius airport

By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

Italian startup Sunspeker transforms solar panels into OOH advertising media

By M4G Bureau - December 26, 2022

Sunspeker has developed recyclable, customisable graphic covers for solar panels

Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn

By M4G Bureau - December 23, 2022

The company continues review of strategic alternatives for its European businesses

Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project

By M4G Bureau - December 21, 2022

The impactful campaign ran on the entire Times OOH network of 118 DOOH billboards

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

Amazon Music belts out high decibel ‘Best of 2022’

By M4G Bureau - December 19, 2022

The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023

By M4G Bureau - December 16, 2022

Affinity will be the key for 2023: Tiger Party CEO Rafale Chang

JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum

By M4G Bureau - December 16, 2022

Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets

By M4G Bureau - December 15, 2022

Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

MTV India collaborates with Mooz Graffiti to portray football titans at youth hub in Mumbai

By M4G Bureau - December 14, 2022

The artwork pays homage to the legends in the backdrop of the ongoing FIFA World Cup 2022 in Qatar.

Germany’s ADS-TEC Energy launches new ultra-fast charging system ChargePost

By M4G Bureau - December 13, 2022

ChargePost is an energy platform with integrated battery storage and large digital displays.

Kirloskar expresses group’s ‘Limitless’ philosophy on DOOH screens at Mumbai airport

By M4G Bureau - December 13, 2022

The new campaign looks to expound on the Limitless philosophy in a simple, relatable and engaging manner that celebrates Kirloskar’s shared philosophy with that of the innate human desire to challenge the limits and live, think and dream limitlessly.

Launch of Mopa International Airport in Goa another boost for airport media biz expansion

By M4G Bureau - December 12, 2022

Inbound tourism will be a growth lever for ad business