‘Football Fever’ grips audience attention at Mauritius airport
By M4G Bureau - December 27, 2022
Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.
With FIFA World Cup fever gripping Mauritius, Times OOH conceptualised and executed the “Football Fever” event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius. The event was “kicked off” on 20th Nov 2022 with music, dance performances, mascot interaction with children, a designated photo booth, and an MC engaging passengers with trivia games and prizes!
Screening zones with large-screen TVs were set up in departure and arrival areas. Passengers waiting to board their respective flights could also try a hand at Foosball in the screening zone.
Leading brands sponsored the month-long event and secured branding and advertising opportunities across the airport including 10 high-impact static sites and 45 digital screens. The sponsors were Casela, Campus Abroad Mauritius Ltd, Bank of Baroda, Scott, Adamas and Blue Safari, 361 came on board as the screening partner.
Mauritius sees over 1 million international tourist visits every year, with 50% of the tourists coming from countries like the UK, France, and Germany where football is hugely popular.
Commenting on the World Cup related brand engagement at the airport, Thierry Arekiom, General Manager, Casela Ltd said, “The airport is a key media vehicle for us to reach international travellers. With the tourist season taking off, this event was just the right fit for us. With a high decibel campaign, in association with football, we were sure to generate excitement with incoming tourists for Casela Parks”. Casela Parks was one of the key sponsors of the event.
Likewise, Amit Shah, MD, 361 shared, “The football season reached a fever pitch and we were happy to partner with Times OOH for the event as the official screening partner. Through our participation, we hoped to showcase our world-class screens and create top-of-mind recall for 361 with the high-impact branding spaces at the SSR International Airport”.
Times OOH team went the extra mile to launch this first-of-its-kind event at the Mauritius airport as it needed meticulous planning and close coordination with the airport authority, Department of Civil Aviation, local police, gig artists, sponsors, fabricators and printers.
“We were delighted to be a part of the ‘Football Fever’ event at the SSR International Airport. The association with football allowed us to create a buzz for Campus Abroad with our key target audience of young travellers and locals alike. The energy there was palpable and the event itself was very exciting! Kudos to the Times OOH team for a well-orchestrated execution,” said Jaishankar Seshadri, Director, Campus Abroad Mauritius Ltd.
Adding to this, Diwakar P. Singh, Vice President, Bank of Baroda, Mauritius said, “We are delighted to sponsor the Football Fever event at the Mauritius Airport!”.
Dev Dutt Das, General Manager, Times OOH, Mauritius, said: “The airport is the first and last contact point for visiting travellers. We envisaged this event to make their journey through the airport welcoming, entertaining and loads of fun! We are extremely proud of this unique event. It enthrals passengers from all over the world and of all ages.