Campaigns
Amazon Music belts out high decibel ‘Best of 2022’
The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists
As Year 2022 enters the final fortnight, Amazon Music ensures the best endings always have confetti. With over 100 million songs available to audiences and users ad-free, Amazon Music has sought to influence users to tune in to the year’s top tunes.
Showcasing up to 80 artists, Amazon Music’s ‘Best of 2022’ campaign is belting out the hits by branding most prominent and high impact OOH media in five metro cities — Mumbai, Delhi NCR, Bengaluru, Chennai and Hyderabad. The ‘Best of 2022’ campaign was also visible at malls and airports.
Uniquely, several cut-outs of various artists were also used as an innovation that brings music to the minds of passers-by.
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