Campaigns
Xperia Group crafts ‘miracle billboard’ as a tribute to Zomato delivery staff
The innovation was created on a billboard at Galleria Market, Gurugram
Xperia Group has created a ‘miracle billboard’ with shadow art as a tribute to the Zomato delivery people who are seen as “no less than Santa Claus”. The innovation was created on a billboard at Galleria Market, Gurugram as part of the celebrations during Christmas week.
The miracle billboard will be up until New Year’s eve.
A note shared by Xperia Group on Zomato delivery people states, “They deliver food whenever we need it. How can we forget them? How during the Covid days they served us.”
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Campaigns
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
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Campaigns
Hocco turns Mumbai’s streets into a moving ice cream carnival
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Campaigns
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
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Insights“OOH needs better accountability”