Zomato’s festive billboard campaign lights up Belagavi

Zomato has brought the festive spirit to Belagavi, Karnataka, with a striking new billboard campaign. Executed by The Local Talk, this outdoor advertising effort highlights the brand’s special offers and cleverly engages with the local community during the festive season. 

Zomato’s festive campaign has two prominent billboards in Belgaum that have quickly garnered attention. The first billboard boldly states: “Peak celebrations often include pak,” tapping into the popular association of festivities with food, particularly pakoras, a local favourite. Beneath the main message, the billboard offers a tempting discount: “Get min. ₹125 OFF.” It also features festive illustrations, further enhancing its visual appeal and connecting with the local cultural context. 

The second billboard, located in a busy area, echoes the same offer, with a slightly different phrasing: “Get min. ₹125 OFF to defeat the evil cravings!” This ties into the ongoing festive season, where the concept of good triumphing over evil is central, and cleverly links food indulgence with celebrating the season in a fun, relatable way. 

Both billboards are strategically placed in high-traffic areas, ensuring maximum visibility and impact. The campaign reflects Zomato’s deep understanding of local culture and its ability to craft messages that resonate with the community while promoting its services. 

In addition to showcasing the brand’s offerings, the billboards bring a dash of festive cheer to the city, reminding locals to celebrate with great food at their fingertips. The choice of simple, yet effective messaging ensures Zomato stands out and remains top-of-mind during this busy period.