Pizza Hut drives brand visibility with OOH campaign in emerging markets

Pizza Hut has recently launched a high-impact outdoor campaign in the emerging markets of Katni, Madhya Pradesh, and Karad, Maharashtra. The campaign aims to promote two of Pizza Hut’s latest offers: the “Momo Mia Pizza” and a deal offering two personal pizzas. The campaign taps into tier 2 and tier 3 cities, with non-lit billboards strategically placed in high-traffic areas to enhance brand visibility and reach a broader audience.

The images from Katni and Karad showcase the visually engaging billboards designed to draw attention with vibrant colours and clear messaging. In Katni, the “Momo Mia Pizza” promotion—an inventive combination of juicy momos and cheesy pizza—takes centre stage on the outdoor media. Meanwhile, in Karad, a special offer on two personal pizzas for ₹249 has been highlighted to appeal to value-conscious consumers.

The campaign’s timing and placement have proven effective in creating buzz around Pizza Hut’s new offerings, further establishing the brand in these expanding markets. The high-visibility spots, including locations like City Mall in Gole Bazar, Katni, and Datta Chowk near the bus stand in Karad, have been instrumental in driving foot traffic to local Pizza Hut outlets. With a one-month duration, the campaign is already generating conversations among local consumers, resulting in increased customer engagement.

Lovedeep Sharma, Co-Founder of The Local Talk, commented on the success of the campaign, saying: “We are proud to have partnered with Pizza Hut on this exciting initiative. It’s a great example of how brands can connect with customers in tier 2 and tier 3 cities through strategic outdoor placements. The response has been amazing, and it’s rewarding to see the buzz we’ve generated across these markets.”