Campaigns
Ola S1 takes the OOH route
The campaign runs close on the heels of the company reinforcing its strong market share of 2-wheeler EV segment
Ola Electric, one of the largest 2-wheeler EV manufacturer, has taken the OOH route to reinforce the branding of its S1 electric scooters. A recent report published in the Financial Express states that Ola claims to have commanded 30% market share in the electric two-wheeler segment in December 2022.
The company is now on an expansion spree with 100 experience centres already operational across the country and 100 more coming by the end of March 2023.
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Heinz kicks off World Cup fever with a football-inspired OOH campaign
The campaign is executed across China
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The campaign is executed across Mumbai
MARS Cosmetics turns Delhi NCR cabs into moving vanity rooms
The campaign is executed by Cash ur Drive Ltd
Blue Tyga’s ‘Sunscreen on Wheels’ OOH campaign in Bengaluru
Running through the peak summer months, the 'Sunscreen on Wheels' initiative saw 20 branded autorickshaws travel across Bengaluru's key neighbourhoods,...
Beco and Zepto turn World Environment Day into a living OOH experience
The campaign is executed by Coral Media and installed by Sakshi Advertising Company at Bandra Bandstand
Maha r-PET Abhiyaan takes recycling message to millions through OOH campaign
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Royal Advertising unveils 90-degree LED screen in Lucknow
The new site is expected to cater to a wide range of advertisers, offering opportunities for high-visibility brand campaigns, product...
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
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Campaigns
Maggi doubles down on flavour with high-impact OOH campaign
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OAA“OAA mirrors OOH transformation”: Satanik Chaudhuri of Bhartiya Urban
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Campaigns
Heinz kicks off World Cup fever with a football-inspired OOH campaign
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TendersUPMRC invites bids for exclusive advertising rights on Agra metro trains