WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson

By M4G Bureau - December 12, 2022

"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.

Will Vande Bharat Express open up merchandising opportunities?

By M4G Bureau - December 07, 2022

Such initiatives could add to the novel travel experience

Priyanka and Suresh Raina’s ‘maate’ rolls out its 1st OOH campaign

By M4G Bureau - December 06, 2022

The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness

AirAsia goes full throttle with pDOOH to power mega sale take-off

By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Hindware makes fitting brand statements at T2, Mumbai airport

By M4G Bureau - December 06, 2022

The attractive installations, executed in association with Times OOH for a period of 6 months, amplifies the brand’s offerings and the message on saving water.

Yatra of a new kind: When CAs met MSMEs as part of bus campaign

By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

Xtreme Media inaugurates Experience Centres in Delhi & Bengaluru

By M4G Bureau - December 01, 2022

The brand is strengthening its leadership position in LED display solutions across India through constant innovation, international partnerships, R&D, strategic alliances, organisational development, and brand creation.

Clear Channel Singapore expands pOOH offering with Broadsign SSP

By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023

By M4G Bureau - December 01, 2022

South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

Stellar Ace sets the stage for PLAYfiesta SG 2022 in Singapore

By M4G Bureau - November 30, 2022

The 10-day event features integrated and experiential zones, live performances, among others

Food for thought aplenty with McDonald’s Cheesy Fries

By M4G Bureau - November 30, 2022

The campaign has been executed in Delhi by Glo - Greenline (The OOH arm of Lodestar UM)

Lemma appoints Reuben Lee as Director of Sales & Partnerships for Malaysia

By M4G Bureau - November 28, 2022

The current appointment is part of the company’s Southeast Asia expansion plan

‘Fly Better’ with Emirates as A380 touches down at Bengaluru

By M4G Bureau - November 28, 2022

Glo – Greenline, the OOH arm of Lodestar UM, has unveiled a high-impact campaign to highlight the whole new flying experience that the airline offers to travellers.

PPDS places sustainability as a ‘top business priority’

By M4G Bureau - November 25, 2022

Reiterates commitment to reduce waste, protect the environment and slash energy costs on Philips professional displays

BrainJam Quiz Fest 2022 in Guwahati

By M4G Bureau - November 25, 2022

OOH turns the spotlight on the quizmasters