Wildstone undertakes organisational rejig to gear up for global business expansion

By M4G Bureau - January 12, 2023

The UK-based outdoor media infrastructure owning firm is looking to step up its global market presence.

Global DOOH media spending grew at 24.9% in 2022: PQ Media report

By M4G Bureau - January 11, 2023

Strong growth forecast for 2023

Siddalingappa B. Pujari, MD, Karnataka State Marketing Communication & Advertising Ltd to address South India Talks OOH Conference on Jan 20

By M4G Bureau - January 11, 2023

The KSMCA chief will speak on ‘How OOH can be pivotal to Govt communications outreach’

Senco Gold & Diamonds invites pitch for media AOR agency

By M4G Bureau - January 10, 2023

We are looking for a media planning and buying agency partner who can help us achieve our marketing goals and reach our audience effectively, says Suvankar Sen, MD & CEO, Senco Gold & Diamonds

Yahoo makes Scope3 carbon neutral inventory available to advertisers

By M4G Bureau - January 10, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

PPDS plans major digital signage launch at ISE 2023, Barcelona

By M4G Bureau - January 09, 2023

PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.

Vipul Mishra, Head - Strategic Alliances and Brand Partnerships, Paytm to speak on ‘Placing OOH in brand plans for southern markets’

By M4G Bureau - January 09, 2023

Vipul Mishra will join a panel of speakers to deliberate upon how OOH can play a more pivotal part in brand campaigns across southern markets

Senthil Kumar, CBO, Dindigul Thalappakatti to address 1st South India Talks OOH Conference on Jan 20

By M4G Bureau - January 09, 2023

Senthil Kumar will be speaking on the theme of ‘Leveraging OOH for hyperlocal advertising - key success factors’.

Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada

By M4G Bureau - January 06, 2023

Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers

It’s a busy start to the year for OOH in Mumbai

By M4G Bureau - January 06, 2023

Brands of all hues writ large on billboards

Meta runs into rough weather with EU ruling on use of user data for targeted advertising

By M4G Bureau - January 05, 2023

The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run

Adway bags ad rights at Kathgodam railway station

By M4G Bureau - January 05, 2023

Adway is part of Dehradun-based Adorn Advertising Agency

Ola S1 takes the OOH route

By M4G Bureau - January 03, 2023

The campaign runs close on the heels of the company reinforcing its strong market share of 2-wheeler EV segment

Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference

By M4G Bureau - January 03, 2023

The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023