Bright economic forecast bodes well for advertising biz

By M4G Bureau - February 03, 2023

Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth

WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum

By M4G Bureau - February 03, 2023

The conference will take place during February 15-17 in Dubai.

Regional brands writ large on Aurangabad OOH canvas

By M4G Bureau - February 01, 2023

Education services, personal care products, auto brands seen most

European LED screen maker Alfalite welcomes Spain’s King Felipe VI at its company stand at ISE 2023

By M4G Bureau - February 01, 2023

The Spanish Monarch visits the stand of Europe’s only LED screens manufacturer during his visit to the AV trade show in Fira Barcelona

Australia’s OOH net media revenue scales $1bn level in 2022

By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

PPDS adds ‘Wave’ of sustainable management services and applications for professional display fleets

By M4G Bureau - January 31, 2023

Innovative cloud ecosystem officially goes live at ISE 2023

Nashik OOH awash with education, real estate, clothing brand campaigns

By M4G Bureau - January 31, 2023

The 4th largest city in Maharashtra has the potential for faster OOH growth

Broadsign appoints Veronica Ong as Sales Director, Southeast Asia

By M4G Bureau - January 30, 2023

As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

Zen Digital Media’s ‘Broadcoasters’ sets the stage for Republic Day celebrations at Juhu Beach

By M4G Bureau - January 27, 2023

Mumbai Police actively participated in the celebrations

Broadsign retains Out of Home Capital as Global Strategic Advisor

By M4G Bureau - January 27, 2023

OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

StackAdapt bolsters pDOOH offering with Broadsign collaboration

By M4G Bureau - January 25, 2023

The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.

Non-metro OOH markets have the potential to attract higher ad spends

By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn

By M4G Bureau - January 24, 2023

Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."