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European LED screen maker Alfalite welcomes Spain’s King Felipe VI at its company stand at ISE 2023

By M4G Bureau - February 01, 2023

The Spanish Monarch visits the stand of Europe’s only LED screens manufacturer during his visit to the AV trade show in Fira Barcelona

Alfalite welcomes Spain's king Felipe VI in its company stand at ISE2023Alfalite, the European manufacturer of LED screens, received the visit of His Majesty King Felipe VI on the first day of ISE, the biggest AV trade show worldwide, held in Fira Barcelona Gran Vía (Jan 31-Feb 3). 

King Felipe VI visited only eight of the 1.055 companies present at ISE 2023. Jesús Cabrera, CEO of Alfalite, was among the team welcoming Felipe VI. During his visit, Felipe VI praised Alfalite for their innovations in LED technology. He was surprised that the Spanish company is the only manufacturer of LED screens in Europe. 

Jesús Cabrera says, "We feel honoured by the Kings' visit to our company stand at ISE. We shared a brief talk about the company, its products and innovations. And we seize the opportunity to invite him to visit our plant in Huelva."

The Spanish manufacturer has 20+ years of experience designing and manufacturing LED screens for advertising, shows, television and conference rooms with the most sophisticated technology. Its innovations for the display market include technologies like ORIM® or Modularpix Pro VP XR line of panels.

The Spanish company was recently involved in big and exciting projects, like building a 132-square-metre LED wall in record time for PLAZAMEDIA's new hybrid studio near Munich to broadcast all FIFA World Cup matches from Qatar.

Alfalite is exhibiting at ISE 2023 its Alfalite VP XR® solution, a complete virtual production environment using Alfalite LED screens with a specific development and full integration into the production ecosystem of the English manufacturer Mo-Sys. Alfalite's Modularpix Pro LED screens are also on display on some partner stands, including AVIXA (stand 3Q400), Novastar (stand 3B750) and (stand 6H400).



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