Increase industry collaboration: WOO president Tom Goddard

By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt

By M4G Bureau - February 16, 2023

The display at Kempegowda International Airport says it all

Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states

Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report

By M4G Bureau - February 15, 2023

DOOH growth will steadily outpace growth of traditional OOH

LG & Broadsign launch revenue-generating SoC solution for webOS commercial displays

By M4G Bureau - February 15, 2023

Businesses can now leverage Broadsign’s powerful content management solution to deliver ads across LG commercial display networks without external media player

Carrera Eyewear collaborates with Tiger Shroff’s Prowl to launch Carrera x Prowl eyewear collection

By M4G Bureau - February 14, 2023

Ashutosh Vaidya, Managing Director, Safilo India, says, “We are delighted to partner with one of India’s most promising lifestyle brands – Prowl by Tiger Shroff”

Times Prime teams up with Prooh Technologies for Members’ Fest campaign

By M4G Bureau - February 14, 2023

Times Prime has expanded its successful outdoor campaign from Cyber Hub, Gurgaon to 35 locations across the Delhi NCR region

Times OOH bags exclusive 20-yr ad rights at GMR Goa International Airport, Mopa

By M4G Bureau - February 13, 2023

“We have deployed a wide range of world-class media options that would cater to the contemporary and modern media objectives of local and international advertisers,” says Shekhar Narayanaswami, President, Times OOH.

LMX & MIZET partner Pyxis UAE to enable dynamic content management for new retail DOOH network

By M4G Bureau - February 13, 2023

The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the DOOH network

Bright Outdoor unveils G20 event publicity on OOH canvas in Mumbai

By M4G Bureau - February 13, 2023

The campaigns has been executed on 60 hoardings & 160 railway platform boards

Priya Communication powers Guwahati’s DOOH leap

By M4G Bureau - February 10, 2023

The OOH firm unveils large format DOOH screens at two key locations

foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign

By M4G Bureau - February 09, 2023

foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG

The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store

By M4G Bureau - February 08, 2023

The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline

Volta joins Ad Net Zero as a Founding Partner for USA Chapter

By M4G Bureau - February 08, 2023

Membership furthers Volta’s leadership role in the decarbonisation of digital media

Hivestack in partnership with Italy's Grandi Stazioni Retail

By M4G Bureau - February 07, 2023

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP