Campaigns
Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt
The display at Kempegowda International Airport says it all
The Tesco media display alongside the baggage conveyor belt at Bengaluru’s Kempegowda International Airport illustrates what a smart copy can do to attract audience attention. Keeping in view the profile of air passengers at this airport, a sizeable section of whom would be tech professionals, Tesco has cleverly messaged the ‘Bags of Opportunity’ that beckons professionals at retail major.
The call to action is precise – ‘search Tesco Tech careers today’.
Today, as OOH/DOOH enters a new phase of growth, powered by adtech, contextual advertising and smart creatives will go a long way to powers this growth momentum.
AUGUST 2025
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Piyush Pandey paid tribute through citywide OOH displays
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12 new Earth Series LED Screens illuminates Mumbai
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Campaigns
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
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Industry NewsNew study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV
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Campaigns
BengaliShaadi.com takes over Kolkata Metro with localized OOH campaign
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Campaigns
Stanley Black & Decker’s brand, DEWALT launches innovative OOH campaign