Campaigns
Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt
The display at Kempegowda International Airport says it all
The Tesco media display alongside the baggage conveyor belt at Bengaluru’s Kempegowda International Airport illustrates what a smart copy can do to attract audience attention. Keeping in view the profile of air passengers at this airport, a sizeable section of whom would be tech professionals, Tesco has cleverly messaged the ‘Bags of Opportunity’ that beckons professionals at retail major.
The call to action is precise – ‘search Tesco Tech careers today’.
Today, as OOH/DOOH enters a new phase of growth, powered by adtech, contextual advertising and smart creatives will go a long way to powers this growth momentum.
AUGUST 2025
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Creative Concepts
Swiggy sets rats running to highlight on-time delivery promise
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Campaigns
Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai
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International EventsWOO Forum Seoul to spotlight regulation and automation in global OOH
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Creative Concepts
Fastrack UFO Collection lands on billboards with 3D installations