Campaigns
Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt
The display at Kempegowda International Airport says it all

The Tesco media display alongside the baggage conveyor belt at Bengaluru’s Kempegowda International Airport illustrates what a smart copy can do to attract audience attention. Keeping in view the profile of air passengers at this airport, a sizeable section of whom would be tech professionals, Tesco has cleverly messaged the ‘Bags of Opportunity’ that beckons professionals at retail major.
The call to action is precise – ‘search Tesco Tech careers today’.
Today, as OOH/DOOH enters a new phase of growth, powered by adtech, contextual advertising and smart creatives will go a long way to powers this growth momentum.
-
Creative ConceptsChupa Chups and Zepto collaborate to bring “Childlike Fun” this Holi
-
CampaignsSwiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
-
Creative ConceptsGrab uses clever shadow-play billboard to reveal the impact of rider earnings
-
CampaignsA marriage of wearables announced in style