Hyundai Motor India crafts distinct presence on way to Bengaluru airport

Automobile major Hyundai Motor India is crafting a highly visible presence on the way to the busy Kempegowda International Airport, Bengaluru. The automobile major is building a concrete structure between two panels at an intersection close to the airport for corporate branding.

Puneet Anand, General Manager and Group Head – Marketing, Hyundai Motor India Ltd, told media4growth: “Airports are the most promising locations for us when it comes to outdoor advertising. We are already doing aggressive out-of-home branding at India’s 6 most important airports. However, this structure will do different brand buiding exercise for us. This white serene structure will have only brand name building the corporate image of the brand. Unlike any other OOH site, we will not go beyond anything but the name of the brand only.  It’s aimed towards emotional connect denoting the message that Hyundai is there for you always.” Hyundai has already procured Bangalore Airport’s approval and will be up and running in another month’s time.