Campaigns
Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt
The display at Kempegowda International Airport says it all
The Tesco media display alongside the baggage conveyor belt at Bengaluru’s Kempegowda International Airport illustrates what a smart copy can do to attract audience attention. Keeping in view the profile of air passengers at this airport, a sizeable section of whom would be tech professionals, Tesco has cleverly messaged the ‘Bags of Opportunity’ that beckons professionals at retail major.
The call to action is precise – ‘search Tesco Tech careers today’.
Today, as OOH/DOOH enters a new phase of growth, powered by adtech, contextual advertising and smart creatives will go a long way to powers this growth momentum.
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industry updates
Malvika Chandra, DGM – Marketing at L&T Realty, joins OAA 2025 Jury
Quizmaster Kunal Savarkar to conduct ‘The Quintessential OOH Quiz’ at OAC 2025
Saumya Agarwal appointed as Vice President – Madison Media Plus
World Out of Home Organization appoints two new directors
Panchayat season 4 takes over cities with Lauki installations
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
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BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
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Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Lonavala rains: Lovers point, and now, singles point
The campaign is executed by MOMS Outdoor
Mother Dairy launches expansive OOH campaign in Varanasi and Lucknow
The campaign is executed by MOMS Outdoor
Shyam Metalics rolls out multi state autohood campaign for its Roofing Division
The campaign is executed by TaxiTop Media
Zepto and Lakmé Partner for innovative sun-powered OOH campaign
The billboard is placed at Juhu Beach in Mumbai
Kaushik Outdoors message of unity and resilience in Ahmedabad
This initiative aims to foster a sense of togetherness and resilience among the citizens during what has been understood as...
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
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OAAAzazul Haque, Group CCO at CreativeLand Asia, to co-chair OAA 2025 jury
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PeopleOOH Capital increases influence with new Partner
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Campaigns
Shyam Metalics rolls out multi state autohood campaign for its Roofing Division
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OACDevang Sampat, MD of Cinépolis India, to speak at OAC 2025 on monetizing cinema advertising
