Campaigns
Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt
The display at Kempegowda International Airport says it all
The Tesco media display alongside the baggage conveyor belt at Bengaluru’s Kempegowda International Airport illustrates what a smart copy can do to attract audience attention. Keeping in view the profile of air passengers at this airport, a sizeable section of whom would be tech professionals, Tesco has cleverly messaged the ‘Bags of Opportunity’ that beckons professionals at retail major.
The call to action is precise – ‘search Tesco Tech careers today’.
Today, as OOH/DOOH enters a new phase of growth, powered by adtech, contextual advertising and smart creatives will go a long way to powers this growth momentum.
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industry updates
Aashirvaad leads devotees on a ‘Bhakti Pathe’ at Puri Rath Yatra
Kromodyne Digital Solutions to showcase advanced digital printing solutions at OAC expo 2025
Dipankar Sanyal, CEO, Platinum and MRP, joins OAC panel to discuss OOH commoditization
Polaroid captivates NYC with an “Authenticity” OOH campaign
Chitra OOH to showcase extensive Gujarat OOH inventory at OAC expo 2025
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Superman takes flight on Mumbai’s Bandra-Worli Sealink
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Blinkit and Maybelline’s smudged billboard
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
‘The Ranveer Singh Meal’ hits the streets with McDonald’s cab campaign
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
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Campaigns
Blinkit and Maybelline’s smudged billboard
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Campaigns
Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
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Creative Concepts
Superman takes flight on Mumbai’s Bandra-Worli Sealink
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OACGaurav Soni, Head of Media at Perfetti Van Melle, to join panel discussion on OOH commoditization at OAC 2025
