Campaigns
Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt
The display at Kempegowda International Airport says it all
The Tesco media display alongside the baggage conveyor belt at Bengaluru’s Kempegowda International Airport illustrates what a smart copy can do to attract audience attention. Keeping in view the profile of air passengers at this airport, a sizeable section of whom would be tech professionals, Tesco has cleverly messaged the ‘Bags of Opportunity’ that beckons professionals at retail major.
The call to action is precise – ‘search Tesco Tech careers today’.
Today, as OOH/DOOH enters a new phase of growth, powered by adtech, contextual advertising and smart creatives will go a long way to powers this growth momentum.
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Talks OOH
Deepa Gupta, Vice President – West & South, MOMS Outdoor, to speak at South India Talks OOH 2025
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025