foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign
By M4G Bureau - February 09, 2023
foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG
In celebration of Pau-Pau's first birthday, foodpanda Singapore has launched a real-time user-generated out-of-home execution across Clear Channel Singapore’s digital screens, Play, as part of their 360-media campaign, ‘Live Like A Panda’.
As part of the campaign, foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG. The hashtagged photos once posted publicly, will show up live on 40 screens around Singapore, and will be on display until 14 March 2023.
The campaign aims to transform the way that brands engage with consumers by seamlessly integrating online and offline experiences and involving consumers in the brand story. At a time when brands are facing intense competition and an increasingly cluttered market, foodpanda recognises the importance of ensuring that its services, as well as content, authentically connect with its audience. Offering tactical discounts and promotions are no longer enough to cut through the noise and cultivate loyalty. Instead, the focus has shifted to creating meaningful bonds with consumers - and for this campaign, it is by making their customers take centre stage and involving them in the foodpanda narrative in exciting new ways.
“The authenticity and quality of content produced today are essential to both brands and consumers. And there is no other content type that is more authentic than user-generated content. With our Play capabilities, beyond amplifying foodpanda’s social efforts and maximising the benefits, we are able to moderate, track, manage, and display content at the brand’s discretion and in real-time,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore
“With our ‘Live Like A Panda’ campaign, we want to engage our customers in a fun and exciting new way - by allowing them to be part of the campaign itself! We hope that they will take the opportunity to channel their inner panda and be more fulfilled in life. We’re glad to partner with Clear Channel for such innovative out-of-home formats and look forward to seeing how Singaporeans live like a panda,” says Annalisa Andrulli, Marketing Director, foodpanda Singapore.
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