Volta joins Ad Net Zero as a Founding Partner for USA Chapter

EV charging and media company Volta Inc. has announced that it will join Ad Net Zero as a founding partner for the organisation’s new USA chapter. A news report posted on the company’s website states that as the only DOOH media network to become a member, Volta’s support demonstrates the company’s continued role in decarbonising media at a time when the need for advertising leaders to curb emissions while driving sales has never been more pronounced. 

Ad Net Zero is an international organisation committed to decarbonising the advertising industry and using marketing’s power to accelerate consumers’ switch to more sustainable products and services. Across its regions, the organisation counts more than 100 advertisers, agencies, commercial media owners, and production companies as supporters, with global members including IPG, Google, Havas, Omnicom, Meta, WPP, Sky, Pubmatic, Unilever, and Reckitt, among others. These supporters pledge to uphold Ad Net Zero’s 5-point action plan, which includes curtailing emissions from business operations, advertising production, media planning and buying, and awards and events, as well as utilising advertising’s power to support consumer behaviour change.  

“Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles,” said Brandt Hastings, Chief Commercial Officer at Volta. “As a founding member of Ad Net Zero’s USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all.”  

The Volta Media™ Network is the world’s largest DOOH network integrated into EV charging stations that support the transition to electric mobility. Every campaign featured across Volta’s network of more than 5,700 large-format digital screens directly supports charging sessions providing electric miles to drivers. The company maintains that it has provided more than 150 million electric miles and avoided over 70 million pounds of CO2 emissions that would have otherwise been created by gas-powered vehicles.

Shifting advertising budgets toward more sustainable platforms requires emissions data to be available during the media planning process. To enable agencies and brands to plan effectively, Volta recently made its campaign emissions calculator publicly available. This easy to use tool allows any advertiser to estimate the CO2 emissions a campaign on Volta’s media network would help avoid as a result of the electric miles it could provide for an EV driver. 

In addition to directly supporting the transition to carbon-free electric mobility, campaigns displayed across Volta’s media network assist the transition to a grid powered by renewable energy. Volta purchases certified Renewable Energy Certificates (RECs) equivalent to the amount of electricity used to power its network, giving sponsors confidence they are accelerating a clean transportation and energy future for all. Volta aims to purchase RECs generated in the same year as the electricity consumption, helping to support recently completed renewable energy projects.

In alignment with “Action 5” on Ad Net Zero’s action plan, Volta also leverages the power of its media network to accelerate sustainable consumer behaviours. In September 2022, Volta announced the expansion of its “Charging For All” initiative with the launch of an evergreen educational platform displayed across the Volta Media Network, Volta’s social channels, and Volta’s website. The regularly refreshed creative addresses consumers’ perceived concerns around EVs while shining a light on their numerous benefits and encouraging drivers to consider an EV for their next vehicle. This ongoing campaign demonstrates Volta’s commitment to utilizing the full potential of its media platform to accelerate a clean transportation future.

“In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions,” said John Osborn, Director of Ad Net Zero’s USA Chapter. “I have long admired Volta’s leading role in sustainable media and we are honoured they have joined Ad Net Zero’s USA chapter as a founding member.”