The business momentum gained in the festive season of 2022 has extended well into the New Year as advertising brands of all hues dominate the billboards on busy roads in Mumbai. These brands range from Bandhan Bank and Bank of India, to Blinkit, Seasons and Zee5. The UP Global Investors Meet campaign is also looming large in Mumbai.

If the consumer spends keep up the momentum, OOH will continue to be a busy place with attractive, innovative, creative campaigns.