The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline product aims to solve.
The campaign is executed by The Local Talk
This campaign is executed by The Local Talk
With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through out-of-home (OOH) advertising.
Brands of all hues writ large on billboards
The campaign was executed on 150+ OOH units across 4 major metros