Blinkit launches OOH Campaign in Mysuru

Blinkit, one of India’s leading quick-commerce platforms, has launched a vibrant out-of-home (OOH) advertising campaign in Mysuru in collaboration with The Local Talk. This campaign marks Blinkit’s commitment to strengthening its presence in the city, where it recently expanded its services. 

The billboard featured the catchy tagline, “Mysuru, sweet news calls for pak,” highlighting the ease of preparing traditional sweets and festive treats with Blinkit’s quick delivery service. Vibrant visuals of sugarcane, jaggery, banana leaves, and festive delicacies resonated with the local audience, making the campaign feel personal and engaging. 

Strategically placed in high-traffic areas, the billboard caught the attention of locals and visitors alike, seamlessly blending the modern convenience of Blinkit with the city’s traditional roots. The campaign was a testament to the power of local insights in creating a strong brand connection, reinforcing Blinkit as the trusted app for last-minute needs while honoring the essence of Mysuru’s culture. 

Anil Soni, Director of The Local Talk, expressed his thoughts on the partnership, stating, “Mysuru is a market brimming with potential, and Blinkit’s innovative approach resonates well with the city’s audience. Through this campaign, we’ve ensured Blinkit’s brand presence is impactful and widespread. The initial response has been excellent, and we’re excited about the possibilities this collaboration brings.”