Stellar Ace sets the stage for PLAYfiesta SG 2022 in Singapore
By M4G Bureau - November 30, 2022
The 10-day event features integrated and experiential zones, live performances, among others
Singapore’s major OOH company Stellar Ace is organising the 10-day PLAYfiesta SG 2022 that got underway on November 25. The event features integrated and experiential zones at the venue, with live performances by local talents, a food and retail bazaar featuring Made With Passion local lifestyle brands, and “The Mirror World”, which features AR games that take one away to eight imaginative game worlds developed by REVEZ Motion, a local award-winning Creative Tech provider.
Tony Heng, President, Stellar Lifestyle, said: “With PLAYfiesta SG, Stellar Lifestyle is leveraging our core strengths in retail and advertising to support dynamic events and experiences for our local communities that include SMEs, and youths who are entrepreneurs and artists. We are also taking the opportunity to do right and do good, through environmental and social education with Virtual and Augmented Reality games, covering areas such as climate change, food sustainability and common online scams.”
Guo Teyi, Director, Retail and Dining, Singapore Tourism Board, said, “There is so much to experience in Orchard Road this festive season, and events such as PLAYfiesta SG offer yet another reason for people to explore the precinct. The inaugural event has something for everyone, from augmented reality to live entertainment and a local bazaar, and strengthens Orchard Road’s position as a lifestyle destination beyond retail.”
Echoed Jeslyn Tan, Managing Director of Stellar Ace, “Stellar Ace rallied our partners to bring together an all-in-one experience of festivities, food, and doing good with this first edition of PLAYfiesta SG. We hope to anchor PLAYfiesta SG in Singapore’s calendar of year-end celebrations in the years ahead, for locals and tourists alike.”