Campaigns
Food for thought aplenty with McDonald’s Cheesy Fries
The campaign has been executed in Delhi by Glo – Greenline (The OOH arm of Lodestar UM)
Glo – Greenline (The OOH arm of Lodestar UM) has executed an attractive OOH campaign in New Delhi for the promotion of McDonald’s Cheesy Fries campaign. The OOH agency has rolled out this campaign using bus shelter media, that catches the attention of moving traffic as also those travelling by bus.
McDonald’s has recently introduced ‘Cheesy Fries with Smoky Chipotle Sauce’ in its menu. Over 20 Shelters across high traffic locations & main roads have been taken to make people aware of the new variant introduced and tempt them to try it.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels