Campaigns
Food for thought aplenty with McDonald’s Cheesy Fries
The campaign has been executed in Delhi by Glo – Greenline (The OOH arm of Lodestar UM)

Glo – Greenline (The OOH arm of Lodestar UM) has executed an attractive OOH campaign in New Delhi for the promotion of McDonald’s Cheesy Fries campaign. The OOH agency has rolled out this campaign using bus shelter media, that catches the attention of moving traffic as also those travelling by bus.

McDonald’s has recently introduced ‘Cheesy Fries with Smoky Chipotle Sauce’ in its menu. Over 20 Shelters across high traffic locations & main roads have been taken to make people aware of the new variant introduced and tempt them to try it.
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Creative ConceptsNykaa takes over Bandstand with a giant pink birthday cake
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TendersUPMRC invites bids for exclusive OOH rights on Kanpur Metro Corridor
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PeopleACKO elevates Nitin Khanna to CMO; Ashish Mishra exits after six years
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Ad Policies & RegulationsMMB’s new policy formalises coastal OOH, but raises the cost of entry