ALTBalaji appoints Lodestar UM as media agency

India’s largest OTT platform for original and exclusive shows ALTBalaji has awarded its media mandate to Lodestar UM, part of the IPG Mediabrands Network. This mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio.

Commenting on the association,Manav Sethi, Chief Marketing Officer of ALTBalaji said, “At ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. ALTBalaji is the only platform to have launched 10 #ALTBalajiOriginal shows till now. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UM’s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision.”

Deepak Netram, Senior Vice President, Lodestar UM, said, “We are really excited to win the ALTBalaji business. We believe the OTT space is both futuristic and promising. With a gamechanger like ALTBalaji, we have a great opportunity, to build on our global learnings and are fully geared to deliver solutions in this space.”

ALTBalaji, post its extremely successful launch has been offering shows in various genres — romance, mystery, drama, and comedy. The ad free, subscription based platform is available in over 80 countries, catering to the need of Indians and Indian diaspora spread across the globe. It is offering content in various Indian regional languages, making it India’s largest digital platform for original and exclusive shows.