Kirloskar expresses group’s ‘Limitless’ philosophy on DOOH screens at Mumbai airport

A 130-year-old industrial conglomerate, Kirloskar refreshes its brand positioning with a DOOH campaign at the Mumbai Airport in partnership with Times OOH.

Since 1888, Kirloskar, a pioneer in engineering solutions has made a meaningful difference in the lives of millions of people across the world. The spirit of innovation and purpose was captured through a new positioning – “Limitless” last year, that has now been taken to the masses with the help of airport branding.

The new campaign looks to expound on the Limitless philosophy in a simple, relatable and engaging manner that celebrates Kirloskar’s shared philosophy with that of the innate human desire to challenge the limits and live, think and dream limitlessly.

The brand in association with their ad agency Lowe Lintas has worked on designing the right creatives that easily explains the brand philosophy and offerings. Hence, the creatives were coined using the greatest manifestation of people who truly believe there are no limits – children.

The OOH campaign’s creative aims to draw a likeness between the child-like belief and imagination that anything can be made possible, and Kirloskar’s spirit of innovation that helps create engineering solutions that make the impossible... possible. Kirloskar has numerous offerings associated with manufacturing interests ranging from gensets, motors, pump sets, and industrial chillers to iron castings, and much more. Therefore, to showcase multiple creatives talking about different offerings, Kirloskar opted for the DOOH media available at Terminal 2 of Mumbai Airport.

The brand is strategically running multiple creatives on a variety of digital screens across the departure and arrival sections of the airport.

The campaign has been deployed for a duration of three months.

“Kirloskar Limitless is an overwhelming campaign. Kirloskar is one of the most renowned and successful brands in the country and working with them has been an enriching experience for us. The brand has chosen Mumbai Airport media exclusively in the OOH marketing to seek the right exposure for their biggest marketing stunt in recent times. While the airport audience is the best suited for the brand, the premium quality Digital OOH media is also enhancing the exquisiteness of the creatives. We are looking for promising and longstanding outcomes for the brand,” says Sumit Chadha, Business Head, Times OOH.