Connect with us

International Events

JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum

Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

Published

on

JCDecaux Chief Data Officer François-Xavier Pierrel

JCDecaux Chief Data Officer François-Xavier Pierrel will deliver the Keynote Address on day 2 of the World Out of Organization (WOO) in-person MENA Forum which will be held in Dubai from February 15-17, 2023. Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

At JCDecaux Pierrel supervises the Data Division’s large team of data scientists, analysts and engineers. The Data Division was formed in 2018 and reports directly to the JC Decaux Executive Board. 

Advertisement

Pierrel began his career in the telecoms industry in 2000, working in the sales departments at 3com, Panasonic and Chicony where he contributed to their digital transitions.

He joined Microsoft in 2011 as Head of Adtech solutions for France and Benelux. In 2013 he joined Facebook as Head of Marketing Science for Southern Europe, before taking over as Global Director Data, CRM & Social for Renault in 2017.

Advertisement

WOO CMO Richard Saturley says: “François-Xavier is an acknowledged world expert in the field of data and we are very fortunate that he is able to join us to keynote our Science of Out of Home day at MENA.

“This amply demonstrates not just the burgeoning role of data in OOH but also the growing importance of the MENA region to big global players in advertising and media.”   

Advertisement

The World Out of Home Organization’s first in-person MENA Forum will include a full programme of presentations and speakers from the region and the wider global Out of Home industry. This will be announced in the coming weeks.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.