Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets
By M4G Bureau - December 15, 2022
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.
Global ad-tech solutions provider Moving Walls and Japanese OOH major jeki have inked the deal for a partnership that will see jeki screens light up across Japan as the country caters to an influx of inbound and outbound demand on a global scale.
The partnership will build and strengthen a seamless system to meet a growing demand for media assets. Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.
jeki will have access to a global network of clients from which they can tap into global/regional digital budgets to execute campaigns in Japan. Meanwhile jeki will also work with Moving Walls to run overseas campaigns for Japanese clientele.
“jeki noticed the increasing momentum of Japan-bound tourism in Southeast Asia with the easing of Covid19-related entry restrictions. We are confident that networking OOH in Southeast Asia will be a powerful boost for our clients, especially as we specialise in tourism promotions for local governments and other clients throughout Japan,” said Atsushi Takahashi, Managing Director and CDO of jeki.
“This is a historic partnership for Moving Walls. We are proud to partner with a forward thinking and innovative media owner such as jeki - whose ideals for both Japan and beyond are admirable. This is the first of many more steps to come,” said Group CEO and founder of Moving Walls Srikanth Ramachandran.