Ahmedabad-based real estate company Nila Spaces launched an extensive DOOH campaign in the city to shine the light on its new project ‘VIDA’ that is coming up in the GIFT city. As a first, the real estate brand ran a roadblock DOOH campaign in association with Times OOH, whereby for a day the campaign ran on all 118 DOOH billboards operated by the OOH major in the city. The objective is to attract the maximum attention of audiences to the announcement of this project.

Given the ease of campaign execution that DOOH networks facilitate, this campaign was made live overnight across the entire Times OOH network.

Speaking about the campaign, Deep Vadodaria, Director, Nila Spaces, said: “We are a progressive company that believes in undertaking initiatives that are fresh, lively and exciting. The same formula is applied in our marketing plans as well. We have always been fascinated by the Times OOH digital billboards as it is the future of OOH advertising available in the city. However, we wanted to do a unique activity. Together with an able team of Times OOH we came up with a roadblock idea that has never been done before, that suited our brand ideology and our aim to launch project ‘VIDA - The Future Of Urban Living’ at GIFT City, one of our marquee projects, in a highly famed manner.”

He said the roadblock campaign has helped the brand attract significant attention from the audiences to the marquee project.

Anchal Dhawan, City Media - Business Head, Times OOH commented: “Digital billboards give brands the singular opportunity to create a larger-than-life impact. It is quite overwhelming to see that Nila Spaces has utilised our digital billboards to the fullest.”