'UP is a goldmine'

By Bhawana Anand - November 18, 2013

Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for the brand at the'UP Talks OOH' event in Lucknow.

Innovative outdoor display permitted at Rapid Metro, Gurgaon

By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

Reliance's illuminating presence in MP

By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

Metro Musings: Whither OOH?

By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

OLX's'click, upload & sell' campaign

By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.

OOH fuels Exxon Mobil's race for F1 visibility

By Bhawana Anand - October 10, 2013

The brand executes a life-size innovation on a huge gantry, a property of TIMDAA, at the IGI Airport in New Delhi.

Colors recreates the thrill of '24' on OOH

By Bhawana Anand - October 09, 2013

The outdoor promo handled by Milestone Brandcom reflects the adrenaline rush synonymous with the show.

Ireo builds a clutter breaking campaign

By Bhawana Anand - September 27, 2013

Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.

FOX Traveler strikes a new chord...

By Bhawana Anand - September 23, 2013

Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi

HBO's latest OOH blockbuster

By Bhawana Anand - September 20, 2013

HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.

Epic campaign!

By Bhawana Anand - September 16, 2013

DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.

TIMES OOH sells Mumbai International Airport to a global audience

By Bhawana Anand - September 13, 2013

The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.

Times OOH releases handbook on Delhi's prime flyway

By Bhawana Anand - September 10, 2013

Times OOH organized an event"Innovatus- Seek the Future” in New Delhi to launch its handbook"Vade Mecum: Innovation Playbook for DND Flyway”, a research based ready reckoner of unique OOH creative ideas for the DND Flyway, a prime OOH location in the capital.

A Maha OOH show for KBC 7

By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

Digital OOH: What ails it?

By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on