Grey Spain's secret message for kids

By Bhawana Anand - May 20, 2013

The advertising agency uses Lenticular Printing to create an innovative secret campaign for Anar Foundation, by sending out a message on the issue of child abuse for children only.

Times OOH & DIAL install largest video wall at T3

By Bhawana Anand - May 14, 2013

The Delhi Airport has furnished its digital kitty with this new interactive and largest video wall installed by Times OOH. Capturing premium audience, the wall has sensory technology which moves with the passenger movement.

KFC spreads its WOW menu outdoors

By Bhawana Anand - May 02, 2013

In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing audience as well as tapping new ones.

Asheesh Tyagi to move out of Bates Asia

By Bhawana Anand - April 29, 2013

Associated with Bates Asia for more than 5 years, Asheesh will be looking for better opportunities within the OOH industry.

Adventure 18 - A daring campaign

By Bhawana Anand - April 25, 2013

The adventure gear store and DDB Mudra Mumbai activated an enthralling outdoor campaign to revive the excitement in adventure sports.

Lipton Ice Tea - How cool, literally!

By Bhawana Anand - April 24, 2013

Creating excitement was taken to new levels with this Lipton campaign done by Kinetic in Bangalore, where the narrative depicted a scene starting with a dry scorching desert to freezing icicles, which leads to melting snowfall and finally refreshing cool greenery.

Gauging the OOH impact

By Bhawana Anand - April 23, 2013

Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH eco-system.

Fear Factor goes fearless on OOH

By Bhawana Anand - April 16, 2013

Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.

Uni Wash captures audience with simple yet relevant message

By Bhawana Anand - April 03, 2013

Pioneer Publicity makes Uni Wash visible across Delhi, Punjab and Haryana through the OOH medium.

Jagran Engage strengthens position in UP, acquires new properties

By Bhawana Anand - April 02, 2013

A division of JPL, Jagran Engage, is making their footholds even stronger in II Tier cities

Mahindra Quanto unlocks surprises!

By Bhawana Anand - March 27, 2013

In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.

British Airways' upgrade note via OOH

By Bhawana Anand - March 26, 2013

Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.

Danone B'lue box reaches colleges & corporate parks

By Bhawana Anand - March 19, 2013

The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.

Star Plus and DDB MudraMax initiate door knock programs

By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.

DSP BlackRock invests in OOH

By Bhawana Anand - March 13, 2013

With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.