HDFC Life clicks on OOH activity to promote new plan

By Bhawana Anand - September 02, 2013

The brand taps airports to drive home its message to TG

Friends 91.9 tuned to OOH for brand relaunch

By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

VODAFONE DRIVES MOBILE INTERNET IN KARNAL

By Bhawana Anand - August 27, 2013

The brand promotes the message of democratization of the internet through fun filled activities at Movie Times theatre in the city.

Uninor reinforces identity on I-day

By Bhawana Anand - August 23, 2013

The telecom brand decorated billboards with 500 Tri color Balloons across Meerut and Barielly to connect with the spirit of Independence Day.

'She' is the star in this SET show on OOH

By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

Pioneer Publicity forays into South

By Bhawana Anand - August 05, 2013

The media owner acquires rights for 16 OOH properties of size 100ft x 50 ft in Bangalore

Message in a bottle

By Bhawana Anand - July 28, 2013

john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.

It's raining love: SET MAX's OOH splash for Aashiqui II

By Bhawana Anand - July 24, 2013

SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.

ABP's high decibel OOH show

By Bhawana Anand - June 26, 2013

ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the talk of the town and also the debate show of the channel'Maha-Behas'.

Should one-offs win Creative Awards?

By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'

Apollo Tyres go iconic at airports

By Bhawana Anand - June 05, 2013

The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.

Blackberry Z10 - Smart message for smart phone

By Bhawana Anand - May 31, 2013

In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.

Axe standouts with space campaign

By Bhawana Anand - May 31, 2013

In association with Lintas Initiative Outdoor, the brand creates a larger than life OOH campaign with an aim to inform and attract the audience towards its worldwide on-going contest.

Pioneer Publicity wins media tender in Kolkata

By Bhawana Anand - May 22, 2013

The tender includes different kind of OOH formats, where the properties are situated at prominent locations within the city.

OOH dances to IPL's'Jhumping Jhapak'

By Bhawana Anand - May 20, 2013

IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.