Digital OOH
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’
By Rajiv Raghunath - July 07, 2020
Presented by What We Seee (WWS) in association with Landsec, The Feelings of Injustice showcases powerful photographs captured by WWS founder Misan Harriman at recent Black Lives Matter marches in London
Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks
By Rajiv Raghunath - July 07, 2020
The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform
UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support
By Rajiv Raghunath - July 07, 2020
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
Talon’s DOOH campaign #SendingLove reaches Mumbai airport
By M4G Bureau - June 26, 2020
The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages
AdQuick.com unveils new programmatic DOOH software for DSPs
By M4G Bureau - June 25, 2020
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
Podhigai Ads installs new digital screens
By Ria Banerjee - June 15, 2020
The company has a vision to earn a significant market share in the DOOH market by 2022
WooHoo Screens strengthens with new DOOH media
By Pray Jani - June 11, 2020
WooHoo Screens invests in additional assets post lockdown to expand its DOOH network
Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign
By Rajiv Raghunath - June 11, 2020
Broadsign joins hands with Creative Conscience, L&Co, Voodooh, others for the DOOH campaign
