Digital OOH
Orienta Cine Advertising installs largest LED screen inside Mumbai mall
By M4G Bureau - September 01, 2020
The Infinite screen offers an innovate advertising solution to brands for mall branding
Cortina Productions signs up Ultraleap for touchless tech
By Rajiv Raghunath - August 20, 2020
The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons
Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights
By Rajiv Raghunath - August 05, 2020
Showcase marks day of postponed Olympic Games Tokyo 2020 Closing Ceremony
Italy’s Media One engages Broadsign for DOOH transformation
By Rajiv Raghunath - August 05, 2020
Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy
AdOnMo join hands with Adways to manage digital billboard in Hyderabad
By M4G Bureau - August 04, 2020
The tech-company, offering taxi topper fleet media, boosts its portfolio with two digital screens and seven other FOB media.
Moving Walls appoints D Sriram to Its Advisory Board
By M4G Bureau - August 03, 2020
Sriram has over 30 years of experience in the media and advertising industry across Asia
Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign
By M4G Bureau - July 28, 2020
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
TOMI World launches program to promote local economy
By M4G Bureau - July 27, 2020
The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce
WOO to launch global DOOH campaign #OurSecondChance
By Rajiv Raghunath - July 23, 2020
First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson
TPS Engage partners MFour to reinforce DOOH campaign RoI
By Rajiv Raghunath - July 23, 2020
Advertising clients will be able to track consumer feedback real-time against business KPIs
