TPS Engage partners MFour to reinforce DOOH campaign RoI
By Rajiv Raghunath - July 23, 2020
Advertising clients will be able to track consumer feedback real-time against business KPIs
Leading programmatic DSP TPS Engage that allows real-time dynamic advertising and micro-buying on over 100.000 screens worldwide has tied up with market research app MFour to provide advertising clients with ready access to in-depth market surveys, among others, that support DOOH campaigns in the US. The MFour app helps to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. “Put together with tools that enable dynamic buying and content delivery in the DOOH space, the possibilities are endless,” states a TPS Engage release on this new partnership.
Having built America’s largest, most engaged mobile panel with 10 million daily consumer journeys, MFour will provide TPS Engage clients with the possibility to track consumer feedback in real-time against any relevant business KPIs, not only awareness or ad recall. “Imagine being able to leverage mobile technology to measure purchase intent, brand equity or even NPS and see exactly how much a targeted DOOH campaign moved the needle in your favour,” the release cites.
“Consumer behaviour is changing rapidly. It requires faster, validated research, and to get that, we need to meet consumers where they are...on their smartphones. TPS Engage understands that and we are thrilled to partner with them," said Chris St. Hilaire, CEO, MFour.
“Actionable data is a core attribute of TPS Engage - without it, we’d have numbers to show in a spreadsheet, but know nothing about what really influenced a brand’s audience. Together with MFour, we’re thrilled to be adding another building block to a future where DOOH reaches its true potential,” said Bogdan Savonea, CEO, TPS Engage.
The companies are offering their joint services to clients that book new campaigns starting with July 2020.